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Making – and keeping – baked goods fresh

What makes baked goods “fresh”? Consumers use more than just their taste buds to answer that question. Take sight. It’s a truism in the retail world that people buy with their eyes, and baked goods are no exception. Bread should have a nice golden color, and it shouldn’t look squished or smashed. Sweet baked goods should appear moist. They shouldn’t be oiling or look too wet. If they have icing, it shouldn’t be dry or cracked.

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The Fresh Factor

It’s hard to overemphasize how important freshness is to consumers of baked goods. Eighty-four percent of consumers, for instance, say they’re most interested in bread that can stay fresher longer.