Using claims to add value

Using claims to add value

Inflation in the United States is as high as it’s been in four decades. For certain non-essential items, there’s only so much more consumers are willing to pay before they stop buying them ...
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Tech's role in creating premium products

Tech’s role in creating premium products

Food technology can play a huge role in helping bakers and manufacturers add value to their products and strengthen them with claims — while also keeping a close eye on costs ...
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How premium bakery brands are impacting the market

How premium bakery brands are impacting the market

Premium products account for a quarter of all baked goods sales, and they're less price-sensitive than other categories. Here are some tips on leveraging the power of premium ...
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Great Nine ZTF

Great Nine ZTF

Great Nine ZTF is an extra rich, semi plastic, no-time base used to produce fresh baked or frozen Italian and French breads as well as Kaiser and hard rolls ...
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