Today’s consumers want it all. Flavor, quality and variety are givens. But to be successful, bakers must also often deliver things like convenience, healthfulness, a clean label and a commitment to social responsibility — just to name a few.
It’s not hard to identify many of the trends dominating the food world today: convenience, premiumization, ethnic flavors, healthfulness, clean label, artisan, experiences.
“Good for you” has a long track record. Food producers and marketers have been touting the health benefits of their products for as long as there’s been food to sell.
When it comes to food, sustainability is near the top of consumers’ wish lists. Nearly 70% of U.S. consumers want more transparency from companies about their sustainability practices. Corbion is there to meet the need, with products like its Verdad MP100, the first naturally derived mold inhibitor to equal the performance of calcium propionate without affecting flavor.