Making – and keeping – baked goods fresh

What makes baked goods “fresh”? Consumers use more than just their taste buds to answer that question. Take sight. It’s a truism in the retail world that people buy with their eyes, and baked goods are no exception. Bread should have a nice golden color, and it shouldn’t look squished or smashed. Sweet baked goods should appear moist. They shouldn’t be oiling or look too wet. If they have icing, it shouldn’t be dry or cracked.

The Fresh Factor

It’s hard to overemphasize how important freshness is to consumers of baked goods. Eighty-four percent of consumers, for instance, say they’re most interested in bread that can stay fresher longer.

What’s Trending: 4 key drivers

Staying ahead of the latest trends is a top priority for Corbion. The company continually assesses the latest insights, working together with its customers to direct the right resources at the challenges and opportunities that make the greatest impact. “Making the conscious choice to let customer needs — rather than […]

Adventures in Flavor

Consumers’ curiosity about ethnic foods is at an all-time high, and the bakery category is no exception. Figs, dates, ginger and matcha are a few of the traditional flavors that are trending up in baked goods