An FDA labeling change mandates the declaration of added sugars on a product’s nutritional label. Fortunately for bakers, there are a variety of sugar substitutes and low-sugar and no-sugar options to help them adapt.
According to recent United Nations data, nearly two out of every three people worldwide fall into one of two demographic groups – millennials or Gen Z. This grouping represents one of the largest consumer bases ever to hit the baked goods industry, where mouths are already watering at the prospect of so many new buyers.
Many consumers want to eat more healthfully. But are they willing to switch to low-sugar or no-sugar breads and baked goods? A majority of Americans (53%) have a negative opinion about the use of sugar substitutes in the breads they buy, and 42% feel the same way about baked goods. Could new sugar label regulations impact consumers’ purchase decisions?
Gluten-free breads continue to be a popular option for people who perceive health benefits in gluten-free (even if they don’t have celiac disease).