Grasping perceptions and drivers behind the “clean label” movement can help food manufacturers develop offerings that build stronger relationships with consumers. Once considered a significant market trend, the widespread consumer preference for food products with familiar, understandable ingredients is now much more. What many call the “clean label” movement is […]
Much has changed since the days when “sustainability” was little more than a buzzword to most. Over the past 20-30 years, businesses have gradually begun to grasp the true value and relevance of sustainability as a driver of business performance, no longer viewing it simply as a necessary part of […]
As we all navigate the challenges caused by rising prices, understanding how consumers are behaving differently and making choices differently becomes critical for future success. At Corbion, we are deeply committed to understanding the consumer and their changing needs so that we can adapt our approach and our ingredients to […]
Now more than ever, it’s essential to learn about the consumer. Their habits, desires and values provide a roadmap for the future of new product development and existing product improvements. It is post-peak pandemic, and the world has gone back to its new normal. School is back in session; some […]
When the worst inflation crisis in decades hit the US last year, soaring general grocery prices were among the headline-grabbers from the food world.
With inflation at 40-year highs, nearly half of consumers say that cost and value are the most important factors they consider when buying food.
When COVID was at its peak, experts in health, business and other fields tried to forecast what the “new normal” would look like, once the pandemic was under some form of control.
Thanks to COVID, the Ukraine War and supply chain-related problems that started gaining steam years earlier, consumers worldwide have endured shortages of countless products, with few industries avoiding impact.
Inflation, the Ukraine War and other disruptions are wreaking havoc on the global supply chain.
Premium products account for a quarter of all baked goods sales, and they’re less price-sensitive than other categories. Here are some tips on leveraging the power of premium.