Grasping perceptions and drivers behind the “clean label” movement can help food manufacturers develop offerings that build stronger relationships with consumers. Once considered a significant market trend, the widespread consumer preference for food products with familiar, understandable ingredients is now much more. What many call the “clean label” movement is […]
As we all navigate the challenges caused by rising prices, understanding how consumers are behaving differently and making choices differently becomes critical for future success. At Corbion, we are deeply committed to understanding the consumer and their changing needs so that we can adapt our approach and our ingredients to […]
Now more than ever, it’s essential to learn about the consumer. Their habits, desires and values provide a roadmap for the future of new product development and existing product improvements. It is post-peak pandemic, and the world has gone back to its new normal. School is back in session; some […]
Demand for breads with longer shelf life is surging, but for many consumers, not just any longer-shelf-life product will do.
When COVID was at its peak, experts in health, business and other fields tried to forecast what the “new normal” would look like, once the pandemic was under some form of control.
Thanks to COVID, the Ukraine War and supply chain-related problems that started gaining steam years earlier, consumers worldwide have endured shortages of countless products, with few industries avoiding impact.
Inflation, the Ukraine War and other disruptions are wreaking havoc on the global supply chain.
As 2021 comes to a close, uncertainty continues to reign in many areas of everyday life, including how people source and eat their foods.
The past couple of years made us realize how much we rely on getting together with friends and family — and on just getting out, period, and doing things that don’t involve a screen — to add meaning and fulfillment to our lives.
What does it mean to “live responsibly and ethically”? The answer can vary widely, for individuals as well as for businesses, organizations and other groups.