The past couple of years made us realize how much we rely on getting together with friends and family — and on just getting out, period, and doing things that don’t involve a screen — to add meaning and fulfillment to our lives.
Consumers
The evolution of health and wellness
The pursuit of good health used to be a fairly straightforward proposition. There was likely a diet component and an exercise component, maybe supplemented by an annual trip to the doctor for a checkup.
Sweeteners: Finding the right balance
While Americans’ relationship to sugar is complicated, what they’re looking for can be summed up in two words: alternatives and balance.
Doing the right thing: Ethical living and the baked goods industry
What does it mean to “live responsibly and ethically”? The answer can vary widely, for individuals as well as for businesses, organizations and other groups.
Ethical living: Transforming ideas into reality
It’s one thing for a company to create ambitious environmental, sustainability, animal welfare and other goals related to ethical living.
Delivering great experiences
We hear the word experience a lot in today’s food world. More than ever, consumers need a good reason to take the time to go to a brick-and-mortar store, instead of just ordering what they need online.
A look back, and a look ahead
2020 has been a year like no other, with few if any corners of the economy untouched by COVID-19. The baked goods industry is no exception.
COVID’s impact going forward
Fewer trips to the store. Stocking the pantry with foods that keep longer. Freezing larger quantities for future use.
2021 Consumer Bakery Trends Snapshot
2020 is coming to an end, but the effects of the pandemic will be felt well into 2021. Look for food safety and e-commerce to be top of mind for bakers in the New Year.
Generational Differences in Baked Good Purchases
The coronavirus has had a profound impact on what foods Americans buy, and how they buy them. Among the big winners: packaged foods (including packaged bread) and e-commerce, where baking mixes have seen soaring sales increases.