Grasping perceptions and drivers behind the “clean label” movement can help food manufacturers develop offerings that build stronger relationships with consumers. Once considered a significant market trend, the widespread consumer preference for food products with familiar, understandable ingredients is now much more. What many call the “clean label” movement is […]
Much has changed since the days when “sustainability” was little more than a buzzword to most. Over the past 20-30 years, businesses have gradually begun to grasp the true value and relevance of sustainability as a driver of business performance, no longer viewing it simply as a necessary part of […]
As we all navigate the challenges caused by rising prices, understanding how consumers are behaving differently and making choices differently becomes critical for future success. At Corbion, we are deeply committed to understanding the consumer and their changing needs so that we can adapt our approach and our ingredients to […]
Now more than ever, it’s essential to learn about the consumer. Their habits, desires and values provide a roadmap for the future of new product development and existing product improvements. It is post-peak pandemic, and the world has gone back to its new normal. School is back in session; some […]
When the worst inflation crisis in decades hit the US last year, soaring general grocery prices were among the headline-grabbers from the food world.
Demand for breads with longer shelf life is surging, but for many consumers, not just any longer-shelf-life product will do.
With inflation at 40-year highs, nearly half of consumers say that cost and value are the most important factors they consider when buying food.
The past couple of years made us realize how much we rely on getting together with friends and family — and on just getting out, period, and doing things that don’t involve a screen — to add meaning and fulfillment to our lives.
The pursuit of good health used to be a fairly straightforward proposition. There was likely a diet component and an exercise component, maybe supplemented by an annual trip to the doctor for a checkup.
While Americans’ relationship to sugar is complicated, what they’re looking for can be summed up in two words: alternatives and balance.