Grasping perceptions and drivers behind the “clean label” movement can help food manufacturers develop offerings that build stronger relationships with consumers. Once considered a significant market trend, the widespread consumer preference for food products with familiar, understandable ingredients is now much more. What many call the “clean label” movement is clearly here to stay. Although the phenomenon has been observed and analyzed by food manufacturers and market researchers for years, understanding its limits and drivers is difficult to do with any precision. Current buying behaviors Given the continuing growth of products offering more consumer-friendly labels, one might assume that sales ...
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As we all navigate the challenges caused by rising prices, understanding how consumers are behaving differently and making choices differently becomes critical for future success. At Corbion, we are deeply committed to understanding the consumer and their changing needs so that we can adapt our approach and our ingredients to help our customers meet their consumers’ changing needs. Our in-depth research and data analysis provides key insights into how shoppers adapt to the evolving economic landscape, from their choice of retailers to the specific types of food they choose to buy. Rising Prices Prompting Change in Shopping Patterns According to ...
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Now more than ever, it’s essential to learn about the consumer. Their habits, desires and values provide a roadmap for the future of new product development and existing product improvements. It is post-peak pandemic, and the world has gone back to its new normal. School is back in session; some workers are returning to an actual office; cooking at home is necessary but not always looked forward to and if one’s wallet can afford it, restaurants are taking in-dining reservations. For the baking industry, the other side of this new normal looks like a whole new world. During the pandemic, ...
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When the worst inflation crisis in decades hit the US last year, soaring general grocery prices were among the headline-grabbers from the food world ...
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