Brought to you by Corbion and Sosland Publishing Company
Many consumers want to eat more healthfully. But are they willing to switch to low-sugar or no-sugar breads and baked goods? A majority of Americans (53%) have a negative opinion about the use of sugar substitutes in the breads they buy, and 42% feel the same way about baked goods. Could new sugar label regulations impact consumers’ purchase decisions?
Gluten-free breads continue to be a popular option for people who perceive health benefits in gluten-free (even if they don’t have celiac disease).
When it comes to baked goods, most consumers put taste at the top of their list of must-have product attributes.
There are many ways to drive brand loyalty in the baked goods industry. According to Ashley Robertson, market manager, bakery, for Lenexa, Kansas-based Corbion, here are the top six.
People buy premium baked goods for a variety of reasons. Learn more about the consumer behaviors that impact sales the most.
Given the popularity of baked goods, there’s plenty of room in the retail industry for both independent shops and behemoths like Dunkin’ Donuts and Panera to thrive. Wholesale bakeries are also picking up their games, mining many of the same industry trends that retailers have capitalized on.
With just a few words, Don Draper, the advertising genius on “Mad Men,” sums up nostalgia’s ability to tell a compelling story, stir consumers’ emotions — and open up their wallets.
