When it comes to baked goods, most consumers put taste at the top of their list of must-have product attributes.
Tag: Consumers
Top ways to drive brand loyalty
There are many ways to drive brand loyalty in the baked goods industry. According to Ashley Robertson, market manager, bakery, for Lenexa, Kansas-based Corbion, here are the top six.
Why do consumers purchase premium baked goods?
People buy premium baked goods for a variety of reasons. Learn more about the consumer behaviors that impact sales the most.
Corner and mega bakeries
Given the popularity of baked goods, there’s plenty of room in the retail industry for both independent shops and behemoths like Dunkin’ Donuts and Panera to thrive. Wholesale bakeries are also picking up their games, mining many of the same industry trends that retailers have capitalized on.
Baked goods draw on consumers’ links to the past
With just a few words, Don Draper, the advertising genius on “Mad Men,” sums up nostalgia’s ability to tell a compelling story, stir consumers’ emotions — and open up their wallets.