As 2021 comes to a close, uncertainty continues to reign in many areas of everyday life, including how people source and eat their foods.
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Creating experiences in the new normal
The past couple of years made us realize how much we rely on getting together with friends and family — and on just getting out, period, and doing things that don’t involve a screen — to add meaning and fulfillment to our lives.
Bakery experience insights of 2021
Health and wellness, sustainability and experiences through food continue to drive purchasing habits.
The evolution of health and wellness
The pursuit of good health used to be a fairly straightforward proposition. There was likely a diet component and an exercise component, maybe supplemented by an annual trip to the doctor for a checkup.
Doing the right thing: Ethical living and the baked goods industry
What does it mean to “live responsibly and ethically”? The answer can vary widely, for individuals as well as for businesses, organizations and other groups.
Ethical living: Transforming ideas into reality
It’s one thing for a company to create ambitious environmental, sustainability, animal welfare and other goals related to ethical living.
Sustainability in the baking industry
Sustainability efforts can drive sales. Find out which product claims and manufacturing practices consumers say matter most.
Delivering great experiences
We hear the word experience a lot in today’s food world. More than ever, consumers need a good reason to take the time to go to a brick-and-mortar store, instead of just ordering what they need online.
Differentiation: Challenges and opportunities
Most bakers would agree that creating new and meaningful experiences for their customers is one of their most important processes.
How consumers experience more with baked goods
To keep consumers of baked goods coming back for more, it’s crucial to create experiences they won’t forget. Here is some consumer info on this trend.