Most bakers would agree that creating new and meaningful experiences for their customers is one of their most important processes.
Tag: Articles
How consumers experience more with baked goods
To keep consumers of baked goods coming back for more, it’s crucial to create experiences they won’t forget. Here is some consumer info on this trend.
A fresh perspective on plant-based baking trends
Plant-based is one of the hottest trends in the food industry, and it shows no signs of slowing down anytime soon.
A fresh perspective on plant-based in baking
Plant-based foods are here to stay — and their footprint on the food landscape will only grow.
Plant-based bakery insights
It’s not a stretch for baked goods to position them as plant-based foods — for the most part, they are plant-based. Still, producers and marketers have much to gain by playing up the plant-based aspects of their products.
Q & A: Whole vs. ancient
Most consumers are familiar with the term “whole grains” and have at least a vague concept of what it means.
Top 5 Reasons to Innovate with Whole and Ancient Grains
Between 2014 and 2018, global food and beverage launches with ancient grains had an average annual growth of 16%.
The importance of freshness and preservation in baked goods
One of the main things consumers look for in baked goods is a fresh-out-of-the-oven experience.
But literally getting a bread or other baked good right out of the oven is tough, unless you bake it yourself or happen to get to the bakery at just the right time.
The science of freshness
Few foods prioritize freshness as much as bread. Ensuring freshness has always been at the top of the to-do list for bakers, yet 90% of consumers say they wished commercial breads had another 14 days of freshness.
Generational Differences in Baked Good Purchases
The coronavirus has had a profound impact on what foods Americans buy, and how they buy them. Among the big winners: packaged foods (including packaged bread) and e-commerce, where baking mixes have seen soaring sales increases.