Donuts are as popular now as they’ve ever been. And now more than ever, they’re in demand as a go-to item during dayparts other than morning.
Tag: Articles
Baked goods draw on consumers’ links to the past
With just a few words, Don Draper, the advertising genius on “Mad Men,” sums up nostalgia’s ability to tell a compelling story, stir consumers’ emotions — and open up their wallets.