Tag: Articles

Building a label they trust

Grasping perceptions and drivers behind the “clean label” movement can help food manufacturers develop offerings that build stronger relationships with consumers. Once considered a significant market trend, the widespread consumer preference for food products with familiar, understandable ingredients is now much more. What many call the “clean label” movement is […]

Redefining ‘normal’

When COVID was at its peak, experts in health, business and other fields tried to forecast what the “new normal” would look like, once the pandemic was under some form of control.

Using claims to add value

Inflation in the United States is as high as it’s been in four decades. For certain non-essential items, there’s only so much more consumers are willing to pay before they stop buying them.