2020 has been a year like no other, with few if any corners of the economy untouched by COVID-19. The baked goods industry is no exception.
Today’s consumers want it all. Flavor, quality and variety are givens. But to be successful, bakers must also often deliver things like convenience, healthfulness, a clean label and a commitment to social responsibility — just to name a few.
It’s not hard to identify many of the trends dominating the food world today: convenience, premiumization, ethnic flavors, healthfulness, clean label, artisan, experiences.
Two of the biggest trends in food packaging are on a collision course. The first trend is convenience. Grab and go options, single-serve — today’s consumers want their food in a variety of ways, and the easier and more user-friendly, the better.