Clean label. Free from. “Real.” They’re three of the most buzz-worthy terms in the food world today. What exactly they mean — and how they differ from each other — is still up for debate.
Staying ahead of the latest trends is a top priority for Corbion. The company continually assesses the latest insights, working together with its customers to direct the right resources at the challenges and opportunities that make the greatest impact. “Making the conscious choice to let customer needs — rather than […]
It’s not hard to identify many of the trends dominating the food world today: convenience, premiumization, ethnic flavors, healthfulness, clean label, artisan, experiences.
When people hear the words “premium” and “food” together, a few other words might spring to mind: indulgence, treat, reward, decadent. Indulgence is certainly one of the main reasons consumers decide to spend a bit more — or a lot more— for that extra-special cake, drink or entree. The need to escape the everyday and reward yourself with something special is a perennial human need. And of course it has to be delicious.
People buy premium baked goods for a variety of reasons. Learn more about the consumer behaviors that impact sales the most.