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Premium bread is going prime time.
The evidence isn’t hard to find. In 2017 Washington State University opened its highly anticipated Bread Lab, a 12,000-square-foot facility committed to the research and development of flavorful and nutritious crop varieties, the restoration of regional grain economies and innovation in partnership with the community and industry. The lab includes wheat milling and bread baking labs and a professional kitchen.
Half ‘N Half Simply Artisan is an all inclusive base for the production of flavorful Artisan breads with excellent tolerance and an overnight fermentation and retarding process.
People buy premium baked goods for a variety of reasons. Learn more about the consumer behaviors that impact sales the most.
Given the popularity of baked goods, there’s plenty of room in the retail industry for both independent shops and behemoths like Dunkin’ Donuts and Panera to thrive. Wholesale bakeries are also picking up their games, mining many of the same industry trends that retailers have capitalized on.
